The ACTE Column: The Same, but Different

The diversity of our business community benefits everyone

I love my job and feel the need to shout about it.

In the course of my work over the past six years, I have learned about some of the key challenges that the Association of Corporate Travel Executives' (ACTE) buyer and supplier members face throughout EMEA, and have tried to help find solutions by creating educational content around those themes.

I am on a never-ending loop of event-planning cycles and conference calls, fortunately involving some of the smartest and sharpest brains in the industry. I work collaboratively with partners, host venues and sponsors to ensure we deliver return on investment for their support, and to help them achieve their goals.

I supplement ACTE's own educational activities with third-party events, and nurture partnerships with European business travel associations to help the industry advance together.

Our forums in Paris, Milan, Madrid, Moscow, London, Brussels, Stuttgart, Zurich, Amsterdam and Dubai have each been very different.

The content has shared similarities, but the dialogue has been rich and diverse. ACTE is constantly innovating.

After listening to our members, we know budgets are tight for travel buyers, yet they keep telling us that attending our educational events is the way to stay abreast of industry trends and at the top of their game - so we have worked diligently with our partners to lower our cost base.

As a result, we can offer an unrivalled member benefit: ACTE Buyer members can now attend the industry education event of the year, ACTE's Global education conference in Copenhagen (October 19-21), as a member benefit.

Now, that really is something to shout about.

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